In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and ...
Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.
Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies ...
Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '... in ...
Retail Marketing Management
Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context.
Retail Management is a comprehensive textbook tailored to meet the expectations of MBA students for a book that provides a detailed analysis of the Indian retail-marketing scenario.
The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters Did you know that ...
Joel Posluns was first extensively exposed to direct marketing in 1983 , when as the Manager of Advertising and Merchandising at Xerox Canada , he had been responsible for developing an alternative distribution network for the ...
This book is devoted to the dynamic development of retailing.