Direct Marketing Through Broadcast Media: TV, Radio, Cable, Infomercials, Home Shopping, and More
- ISBN-10
- 0844235180
- ISBN-13
- 9780844235189
- Category
- Advertising media planning
- Language
- English
- Published
- 1995
- Publisher
- N T C Business Books
- Author
- Alvin Eicoff
Description
In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium. Authored by Al Eicoff, one of the pioneers of broadcast direct marketing, it is contemporary, covering all of the newest media forms and techniques. And, like few books ever written on the subject, it gives the broader perspective because it is based on a lifetime of success. You get the total picture of where broadcast direct marketing has been and where it's headed.
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