You will be introduced "to a systematic approach to marketing and discover just how much great marketing resembles that sticky and trustworthy roll of duct tape."--Cover
... Laird & Kudner advertising agency , once said , " Brilliant copy and art will never make a weak selling strategy succeed . But ... once there is a sound selling strategy , then good copy and art will multiply its effectiveness .
Included is a new chapter, The Wild Wild West which emphasizes the growing importance of caveat-emptor makes readers aware of the risks of using many new media in evaluating and investing in some digital media as many researchers have found ...
Largely without intention , we gain insight about signs through media exposure and interpersonal interaction . The vampire is a type that shows up in films , cartoons , advertisements , and popular novels from Bram Stoker's Dracula to ...
And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today.
Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively.
Advertising Media Workbook and Sourcebook
And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium.
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve ...
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process.