Visual Communication: A Media for Research and Planning
- ISBN-10
- 8190721119
- ISBN-13
- 9788190721110
- Series
- Visual Communication
- Category
- Advertising media planning
- Pages
- 352
- Language
- English
- Published
- 2008
- Publisher
- Global India Publications
- Author
- Ajay Kumar
Description
A valuable resource book for plant operations, and human relations managers, this text discusses how successful companies develop meeting and communication areas, communicate work standard production controls and make goals and progress visible.This book explains why conventional work areas, where fragmented information flows from "top to bottom," must be replaced by the "visual workplace" where information flows in every direction.It details how visual management can make the factory a place where workers and supervisors freely communicate so that every employee could take improvement action.
Get the book
Other editions
Similar books
-
Advertising Media Planning
By Jack Zanville Sissors, Lincoln Bumba... Laird & Kudner advertising agency , once said , " Brilliant copy and art will never make a weak selling strategy succeed . But ... once there is a sound selling strategy , then good copy and art will multiply its effectiveness .
-
Media Planning & Buying in the 21st Century
By Ronald D. GeskeyIncluded is a new chapter, The Wild Wild West which emphasizes the growing importance of caveat-emptor makes readers aware of the risks of using many new media in evaluating and investing in some digital media as many researchers have found ...
-
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
By Guy Kawasaki, John Jantsch, Michael GerberYou will be introduced "to a systematic approach to marketing and discover just how much great marketing resembles that sticky and trustworthy roll of duct tape."--Cover
-
Direct Response Television: The Authoritative Guide
By Frank R. Brady, John Angel VasquezAnd the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today.
-
Introduction to Advertising Media: Research, Planning, and Buying
By Jim SurmanekIntroduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively.
-
Advertising Media Workbook and Sourcebook
By Kim Sheehan, Donald W. Jugenheimer, Larry D. KelleyAdvertising Media Workbook and Sourcebook
-
Direct Marketing Through Broadcast Media: TV, Radio, Cable, Infomercials, Home Shopping, and More
By Alvin EicoffAnd, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium.
-
Advertising Media Planning: A Brand Management Approach
By Donald W. Jugenheimer, Larry D. Kelley, Kim Bartel SheehanUpdated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve ...
-
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen E. KatzWritten as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process.