Foundations of Marketing: Custom Edition 2010-2011
- ISBN-10
- 1111628084
- ISBN-13
- 9781111628086
- Series
- Foundations of Marketing
- Category
- Marketing
- Language
- English
- Published
- 2011
- Authors
- William M. Pride, O. C. Ferrell, Texas A & M University. Department of Marketing
Get the book
Other editions
Similar books
-
EBOOK: Foundations of Marketing, 6e
By David Jobber, John FahyOrendorff, A. 356 Osborne, P. 320 O'Shaughnessy, J. 385 Oster, E. 319 O'Sullivan, D. and Abela, A. 23 Krishnan, T.V. and Soni, H. 283 Krug, S. 335–6, 356 Kucher, E. and Simon, H. 245 Kumar, V. and Pansari, A. 220 Kumar, V. and Reinartz, ...
-
Foundations of Marketing with Redemption Card
By David Jobber, John FahyThis text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
-
Foundations of Marketing, 7e
By David Jobber, John FahyCreate & Custom Publishing It's easy to create your perfect customised reader At McGraw-Hill it's easy to create a bespoke reading resource for our students right from the comfort of your desk. Using our tool Create you can browse and ...
-
Foundations of Marketing
By William M. Pride, O. C. FerrellFoundations of Marketing
-
Fundamentals of Marketing
By Marilyn A StoneExploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and ...
-
Foundations of Marketing Theory: Toward a General Theory of Marketing
By Shelby D. HuntShelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
-
Psychological Foundations of Marketing: The Keys to Consumer Behavior
By Allan J KimmelWhen choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, ... Jones, M.A., Reynolds, K. E., & Arnold, M.J. (2006). Hedonic and utilitarian shopping value: Investigating ...
-
Foundations of Marketing
By David Jobber, John FahyThis text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
-
The Foundations of Marketing Practice: A history of book marketing in Germany
By Ronald A. FullertonThis book is therefore about both marketing practice and marketing theory.
-
Pride-Ferrell Foundations of Marketing
By William M. Pride, O. C. FerrellPride-Ferrell Foundations of Marketing