Corporate Entrepreneurship: Innovation and Strategy in Large Organizations
- ISBN-10
- 1137292598
- ISBN-13
- 9781137292599
- Series
- Corporate Entrepreneurship
- Category
- Business & Economics
- Pages
- 528
- Language
- English
- Published
- 2012-12-07
- Publisher
- Macmillan International Higher Education
- Author
- Paul Burns
Description
Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture – leadership, culture, structure and strategies – that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples. New to this edition: - Sections on corporate governance, ethics, sustainability and corporate social responsibility - Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability - Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation - Coverage of the financial crisis and recession, and their implications for entrepreneurship - Fully updated case studies and new learning resources Corporate Entrepreneurship is an essential text for all students of Entrepreneurship and Intrapreneurship, Strategy, Innovation and Leadership. Visit www.palgrave.com/business/burns for extensive student and lecturer resources including case studies and questions, an individual and a corporate entrepreneurship test, video commentaries and useful web links.
Get the book
Other editions
-
- 2017-11
- - pages
- Paperback
- Palgrave Macmillan
-
- 2013-01-22
- 528 pages
- Paperback
- Palgrave Macmillan
-
- 2011-09-16
- 288 pages
- Ebook
- McGraw Hill Professional
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