Advertising
- ISBN-10
- 1442512334
- ISBN-13
- 9781442512337
- Series
- Advertising
- Category
- Advertising
- Pages
- 32
- Language
- English
- Published
- 2010
- Publisher
- Heinemann Library
- Authors
- Amy Hunter, Nicolas Brasch
Description
This series provides a new and different way of looking at popular topics by taking an investigatory approach that aims to give students a behind the scenes look at a variety of subjects that interest them. Ages 10+.
Get the book
Other editions
-
- 2021-08-01
- 456 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2019-10-25
- 584 pages
- Paperback
- McGraw-Hill Education Australia
Similar books
-
Ogilvy on Advertising
By David Ogilvy" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
-
Breakthrough Advertising
By Eugene SchwartzBreakthrough Advertising
-
The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete Barry'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.
-
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen KatzThe Media Handbook provides a practical introduction to the complete media planning and buying process.
-
We Are What We Sell [3 volumes]: How Advertising Shapes American Life. . . and Always Has [3 volumes]
By Bob Batchelor, Danielle Sarver CoombsThese volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
-
Strategic Copywriting: How to Create Effective Advertising
By Edd ApplegateGeorge Washington America's First Hero John Tyler Establishing the Precedent Ulysses S. Grant In Over His Head Millard Fillmore " Called by a Bereavement " Dwight D. Eisenhower The Heroic Image Andrew Johnson " Elect of an Assassin ...
-
American Advertising: A Reference Guide
By Donald W. Hendon, Emelda L. WilliamsAmerican Advertising: A Reference Guide
-
Personalities and Products: A Historical Perspective on Advertising in America
By Edd C. ApplegateProfiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America.
-
Endorsements in Advertising: A Social History
By Kerry SegraveThe illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.
-
Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin LandaDon't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded.