Services Marketing: Operation, Management, and Strategy
- ISBN-10
- 1592600468
- ISBN-13
- 9781592600465
- Series
- Services Marketing
- Category
- Customer services
- Pages
- 460
- Language
- English
- Published
- 2004-01-01
- Publisher
- Atomic Dog Publishing
- Authors
- Kenneth E. Clow, David L. Kurtz
Get the book
Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company
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