Advertising

  • Advertising: An Integrated Marketing Communication Perspective
    Advertising: An Integrated Marketing Communication Perspective
    By Michael A. Belch, Gayle Kerr, Irene Powell

    The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers.All vignettes, cases and boxes showcasing specific examples of how companies and ...

  • Advertising: Principles & Practice
    Advertising: Principles & Practice
    By William Wells, John Burnett, Sandra Ernst Moriarty

    For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not...

  • Advertising: Principles And Practice, 7/E
    Advertising: Principles And Practice, 7/E
    By WELLS

    Advertising: Principles And Practice, 7/E

  • Advertising: Principles and Effective IMC Practice
    Advertising: Principles and Effective IMC Practice
    By William Wells

    For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition.

  • Advertising: Critical Approaches
    Advertising: Critical Approaches
    By Chris Wharton

    Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical ...

  • Advertising
    Advertising
    By Amy Hunter, Nicolas Brasch

    This series provides a new and different way of looking at popular topics by taking an investigatory approach that aims to give students a behind the scenes look at a variety of subjects that interest them. Ages 10+.

  • Advertising
    Advertising
    By Wil Mara

    Asking Questions About Food Advertising. Ann Arbor, MI: Cherry Lake Publishing, 2015. Thomson, Ruth. The Power of Advertising: How Adverts Have You Hooked. New York: Hachette Children's Group, 2017.

  • ADVERTISING: PLANNING AND IMPLEMENTATION, THIRD EDITION
    ADVERTISING: PLANNING AND IMPLEMENTATION, THIRD EDITION
    By Sharma, Singh, Sangeeta

    Betsy, Cummings, Star Power, Sales and Marketing Management, pp. 52–59, April 2001. Bogart, Leo, Strategy in Advertising, 2nd ed., NTC Business Books, 1990. Bovee, Courtland L., John V. Thill and George P. Dovel, Advertising Excellence, ...

  • Advertising: Its Business, Culture and Careers
    Advertising: Its Business, Culture and Careers
    By Andy Tibbs

    advertising, the principle of defining a USP is less simple. Most brands in any given marketplace are worryingly ... I am a sucker for 1960s British cars; not necessarily sporty jobs either. On my office wall I have an advertisement ...

  • Advertising
    By Julita R. Gomez

    Advertising

  • Advertising: an Imc Perspective 4e
    Advertising: an Imc Perspective 4e
    By George E. Belch, Michael A. Belch, Gayle Kerr

    The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices ...

  • Advertising: What Everyone Needs to Know
    Advertising: What Everyone Needs to Know
    By Mara Einstein

    Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why.

  • Advertising: Does Advertising Tell the Truth?
    Advertising: Does Advertising Tell the Truth?
    By Aubrey L. Hicks

    This book examines the debate on how advertising surrounds us in the modern world and is designed to influence our behavior.