Cases in Advertising and Promotion Management

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  Cases in Advertising and Promotion Management

  By John A. Quelch, Paul Farris

  publicized Walker - Daley feud had grown worse with each man jockeying for leadership of the Democratic party in Illinois ... His primary opponent , Richard Cooper , was a Chicago - area businessman who made a fortune as the founder of ...

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  Cases in Advertising and Promotion Management

  By John A. Quelch, Paul W. Farris

  The previous edition was 1987. Fifty case studies, written from the perspective of an advertising manager or marketing manager, address all aspects of the development and execution of advertising and...

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  Cases in Advertising and Promotion Management

  By Charles H. Patti, John H. Murphy

  Cases in Advertising and Promotion Management

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  Cases in Advertising and Promotion Management

  By John Quelch

  Cases in Advertising and Promotion Management

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  Cases in Advertising and Promotion Management

  By John A. Quelch, Paul Farris

  The previous edition was 1987.