Marketing Management

  • Marketing Management
    Marketing Management
    By Dawn Iacobucci

    Marketing Management

  • MARKETING MANAGEMENT
    MARKETING MANAGEMENT
    By Dr.D.David Winster Praveenraj, Mrs. B.Nandini, Ms. Bushra Tasleem

    ... niche strategy gains an advantage by focusing all efforts on only one or a small handful of segments . All of their market analysis , product development , marketing strategy , and tactics concentrate on serving that select part of the ...