Marketing Management

  • Marketing Management: Integrated Text, Readings, and Cases
    Marketing Management: Integrated Text, Readings, and Cases
    By Marvin A. Jolson

    Marketing Management: Integrated Text, Readings, and Cases

  • Marketing Management: Case Studies
    By Nathan Dundee

    Marketing Management: Case Studies

  • Marketing Management: A Strategic Approach
    Marketing Management: A Strategic Approach
    By Anna Freeman

    This book outlines the processes and applications of marketing management in detail. It brings forth some of the most innovative concepts and elucidates the unexplored aspects of marketing management.

  • Marketing management
    By Philip Kotler, Bernard Dubois

    Face à l'évolution technologique apparement sans limite et à la globalisation des marchés, le marketing joue un rôle plus essentiel que jamais, tant en interne qu'en externe. Cette neuvième édition...

  • Marketing Management: A Strategic Decision-Making Approach
    Marketing Management: A Strategic Decision-Making Approach
    By Harper, John Mullins, Orville Walker

    This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

  • Marketing Management
    Marketing Management
    By Svend Hollensen

    This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.

  • Marketing Management
    Marketing Management
    By Richard P. Bagozzi

    This work emphasizes how marketing as an overall philosophy contributes to sound decision making. It integrates scholarly research with industry practice.

  • Marketing Management
    Marketing Management
    By Philip Kotler, Kevin Lane Keller

    For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

  • Marketing Management: A Strategic Decision-Making Approach
    Marketing Management: A Strategic Decision-Making Approach
    By Harper, John Mullins, Orville Walker

    The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and ...

  • Marketing Management: Text and Cases
    Marketing Management: Text and Cases
    By S.H.H. Kazmi

    Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

  • Marketing Management: Text and Cases
    Marketing Management: Text and Cases
    By John A. Quelch, V. Kasturi Rangan, Rajiv Lal

    Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the...

  • Marketing Management: Text And Cases
    By Mukesh Dhunna

    Marketing Management: Text And Cases

  • Marketing Management: Text and Cases
    By Leonard J. Parsons, Dalrymple

    Marketing Management: Text and Cases

  • Marketing Management
    Marketing Management
    By Kailas Sree Chandran

    This book includes the basics of Marketing Management which is essential for any university course.

  • Marketing Management
    Marketing Management
    By Dr. N. Mishra

    Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

  • Marketing Management
    Marketing Management
    By Dawn Iacobucci

    This edition provides a complete overview with details ideal for upper-level undergraduate, M.B.A. or E.M.B.A. students.

  • Marketing Management: An Asian Perspective
    Marketing Management: An Asian Perspective
    By Philip Kotler, Kevin Lane Keller, Chin Tiong Tan

    For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized.

  • Marketing Management: An Asian Perspective
    Marketing Management: An Asian Perspective
    By Philip Kotler

    Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth.

  • Marketing Management
    By Dawn Iacobucci

    Marketing Management

  • Marketing Management: An Asian Perspective
    Marketing Management: An Asian Perspective
    By Philip Kotler

    The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights.