You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic ...
Marketing Management: Foundations and Practices
Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. This text strives to enhance knowledge of marketing management and advance...
Marketing Management: taken from A Framework for Marketing Management by Philip Kotler [and] Marketing Management Millennium Edition, Tenth Edition by...
Marketing Management
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development...
In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.
Marketing Management
Marketing Management: A Strategic Approach
Marketing Management: Strategies and Programs
Marketing Management
A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael...
Products are an important variable in the marketing mix.
Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the ...
Very Good,No Highlights or Markup,all pages are intact.
Marketing Management: Knowledge and Skills
Tony Proctor's Marketing Management provides a highly accessible & rigorous introduction to the theory & practice of marketing management.
Analytical Approach. This book presents a framework for analyzing recurrent problems in marketing management. Cases and examples illustrate effective marketing principles, strategies, and practices. Multidisciplinary Perspective.
Marketing Management: Complete Problem Solving
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.