Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.
Marketing
Usted experimenta el marketing a través de carteleras, comerciales en la televisión, e incluso en el pasillo de cereales de la tienda de abarrotes.
Marketing: Great Ideas for Teaching Marketing
A comprehensive marketing text organized around the marketing mix, this text is lively, interesting, and filled with student-oriented, current examples.
Retaining the model of the US text, this edition is comprehensively adapted to meet the needs of students studying introductory marketing in the Asia-Pacific region.
Name Index Bernstein , Peter , 123 , 303 Bernstein , Sidney , 719 Berry , Leonard L. , 145 , 374 , 630 , 701 Bessom , Richard M. , 219 , 618 Binstock , Sharon , 118 Bird , Monroe Murphy , 384 Birnbaum , Jeffrey H. , 467 , 490 Blackwell ...
... Julie O'Neil / The Picture Cube 150 Gabe Palmer / The Stock Market 153 Bank of America 156 Laima Druskis 159 Jack ... Inc. Chapter 5 106 Seth Resnick 111 Ross Sturdevant 114 NCR Corporation 116 Pete Saloutos / TSW - Click / Chicago ...
Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate ...
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Marketing
Marketing
Marketing: Canadian Edition
"Marketing, con su atractiva presentación de los conceptos, proporciona al lector la capacidad para reconocer hasta qué punto los principios del marketing desempeñan un rol en su vida cotidiana.
... 770 Donnelly Marketing , 417 Douglas , John , 94 Dow Chemical , 159 , 788 Downey , 302 Dresser Industries , 664 Duffy - Mott , 537-38 Dunkin Donuts , 397 , 512 DuPont , 143 , 229 , 542 Dymza , William A. , 743 -EEastern Airlines ...
Airbus then assembles the behemoth in Toulouse, France. Among their many Tier 1 suppliers are TRW for ailerons and rudder, Rockwell Collins for avionics, FMS for cockpit systems, and Pratt and Whitney for the ...
Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success.
Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus.
Marketing: Creating and Keeping Customers in an E-commerce World