Marketing

  • Marketing: Theory and Practice
    Marketing: Theory and Practice

    M. Pacione, 'Measures of the Attraction Factor—A Possible Alternative', Area, vol. 6 (1974) pp. 279–82. J. Moseley, Shopping in Berkshire: The Shopping Model (Reading: Unit for Retail Planning Information, 1977).

  • Marketing
    Marketing
    By Michael D'Amico, William G. Zikmund

    ... 477 Louisiana Office of Tourism , 15 Lowenbrau , 82 , 452 Lumpkin , James R. , 352 Lundstrom , W. , 411 Luter's ... 393-394 , 456 , 459 , 533–534 , 567 , 590 McDonnell Douglas , 35 McEnally , Martha R. , 234 McGinnis , Deborah J.

  • Marketing
    Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl D. MacDaniel

    Marketing

  • Marketing
    Marketing
    By Davis Folsom

    All questions are in the Study Guide are keyed to the learning objectives by numbered icons.

  • Marketing
    Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl McDaniel

    Marketing

  • Marketing
    By Charles W. Lamb

    Marketing, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions.

  • Marketing
    Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl McDaniel

    "Marketing 6th edition addresses key questions such as: What role does marketing play in an organisation? What role does marketing communication play in the marketing mix? How does social media impact marketing decision-making?

  • Marketing
    Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl McDaniel

    Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing.

  • Marketing
    By Charles W. Lamb

    Marketing

  • Marketing
    Marketing
    By Gary Armstrong, Philip Kotler, Suzan Burton

    38–54; and Rachael W. Y. Yee et al, 'The service-profit chain: A review and extension', Total Quality Management & Business Excellence, 2009, pp. 617–32. 29 See James L. Heskett, W. Earl Sasser, ... 40 Daniel C. Smith and C. Whan Park, ...

  • Marketing: An Introductory Text
    By Michael John Baker

    Michael Baker's contribution to marketing has been outstanding. The new edition of this classic text is an exceptional achievement.' - Peter Doyle, Professor of Marketing and Strategic Management, Warwick Business School

  • Marketing: A Critical Textbook
    By Michael Saren, Nick Ellis, James Fitchett

    With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students.

  • Marketing
    Marketing
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    Practice,” Harvard Business Review, September/October 1989, 99–104; Thomas Dunfee, Craig Smith, and William T. Ross, Jr., ... and Anthony Miyazakij, “Consumer Response to Retailer Use of Cause-Related Marketing: Is More Better?

  • Marketing
    Marketing
    By John Mello, Shane Hunt

    McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing ...

  • MARKETING
    MARKETING
    By GILBERT A CHURCHILL JR

    ... DePaul University Lawrence O'Neal, Stephen F. Austin State University Peggy Osbourne, Morehead State University K. H. ... University of San Diego Leon Rosenfeld, Little Silver, New Jersey Daniel Rountree, Midwestern State University ...

  • Marketing
    By William M. Pride, O. C. Ferrell

    Marketing

  • Marketing: Canadian Edition
    By William M. Pride, Ferrell, Mackenzie

    Marketing: Canadian Edition

  • Marketing
    Marketing
    By Michael J. Etzel, Bruce J. Walker, William J. Stanton

    This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies.

  • Marketing
    Marketing
    By Michael J. Etzel, Bruce J. Walker, William J. Stanton

    This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.

  • Marketing: Real People, Real Choices
    Marketing: Real People, Real Choices
    By Greg Marshall, Elnora Stuart, Michael Solomon

    Throughout the text students are encouraged to think critically. MARKETING: REAL PEOPLE, REAL CHOICES is suitable for students studying introductory marketing courses.