Services Marketing
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Services Marketing: Managing the Service Value Chain
By Manfred Bruhn, Dominck GeorgiWritten from a European perspective, this book demonstrates how services firms can create value by marketing. Divided into five parts, it includes case studies and "Services Marketing in Action" boxes.
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Services Marketing: Text and Cases
By Steve Baron, Kim HarrisThis text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible.
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Services Marketing: Text and Cases
By Vinnie Jauhari, Kirti DuttaServices Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing.
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Services Marketing: Principles and Practice
By Catherine Cole, Adrian PalmerThis text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a foundation in principles...
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Services Marketing: Text, Cases & Readings
By Christopher H. LovelockCombining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries.
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Services Marketing
By RaoInternal marketing is a management strategy that focusses on how to develop customerconscious employees . According to Christian Gronroos , the concept of internal marketing states that the internal market of employees is best motivated ...
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Services Marketing: Concepts, Strategies, & Cases
By John Bateson, K. HoffmanUsing a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.
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Services Marketing: A Contemporary Approach
By Christo Boshoff, Phillipus Jacobus Du PlessisThis volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain.
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Services Marketing
By Christopher LovelockServices Marketing
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Services Marketing
By Kenneth E. Clow, David L. KurtzThis practical guide is the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors...
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Services Marketing: A Strategic Approach
By Karen P. GonçalvesIn Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service...
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Services Marketing
By Joby John, Raymond P. Fisk, Stephen John GroveServices Marketing
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Services Marketing
By Christopher H. LovelockSignificantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both...
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Services Marketing: An Interactive Approach
By Joby John, Raymond P. Fisk, Stephen J. GroveThe text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments.
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Services Marketing
By Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. GremlerServices Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing...
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Services Marketing: An Active Learning Resource Guide
By Mary Jo Bitner, Valarie A. Zeithaml, Lauren K. WrightServices Marketing: An Active Learning Resource Guide