Strategic Marketing
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Strategic Marketing: An Introduction
By Tony ProctorFully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates ...
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Strategic Marketing: An Applied Perspective
By K. J. AlsemFollowing the strategic marketing planning process, this work discusses strategy review and market definition, customer analysis, internal analysis, competitor analysis, industry attractiveness analysis, distribution channel and supplier ...
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Strategic Marketing: Decision Making and Planning
By Peter W. ReedThis fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management.
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STRATEGIC MARKETING: MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION
By Sahaf, Musadiq A.... the benefits mentioned above, internal marketing suffers from several limitations and problems, which are summarized below: • The basic ... MARKETING: Making Decisions for Strategic Advantage Limitations and Problems of Internal Marketing.
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Strategic Marketing: Planning and Control
By Graeme Drummond, John EnsorEqually applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic ...
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Strategic Marketing: Planning, Implementation, and Control
By Barton A. Weitz, Robin WensleyStrategic Marketing: Planning, Implementation, and Control
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Strategic Marketing: An Introduction
By Tony ProctorEvery enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan.
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Strategic Marketing
By Prof Todd a Mooradian Phd, Prof Kurt Matzler Phd, Prof Lawrence J Ring PhdBecause strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Strategic Marketing: How to Achieve Independence and Prosperity in Your Mental Health Practice
By Kalman M. HellerProfessional Ethics. 4 Service Marketing. 5 Developing a Business Plan, Part 1: Mission Statement, Assessments, and Strategic Vision. 6 Developing a business plan, Part II: Markenting Plan and Financials. 7 Selecting a Practice Strategy. 8 ...
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Strategic Marketing
By David W. Cravens, Nigel PiercyStrategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many...
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Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage
By M J XavierStrategic Marketing: A Guide for Developing Sustainable Competitive Advantage provides a systematic approach for marketing directors and other managers to formulate strategies that can give their organizations the desired competitive...
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Strategic Marketing
By Andrew WhalleyStrategic Marketing
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Strategic Marketing: Cases, Concepts and Challenges
By Ian Wilson, John AtkinsonDesigned to help both students and the general reader gain a pratical understanding of the strategic marketing process, this text uses a variety of international cases to demonstrate how strategic marketing concepts can be applied to real ...
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Strategic Marketing: Pearson New International Edition PDF eBook
By Kurt Matzler, Todd Mooradian, Larry RingBecause strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Strategic Marketing
By Dr. Ben Kajwang, Dr. Dymphna Bakker-Edoh, Kiprop Eric Kibos... Design, Technology and Education, 9(2), 115-129. Efajemue, O. O., & Lily, G ... Pattern cutting skills in small apparel industries and teacher education ... Principles of flat-pattern design (4th ed.). New York: Fairchild Books. Mugenda ...
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Strategic Marketing: Theory and Applications for Competitive Advantage
By VenterStrategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) ...
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Strategic Marketing: Theory and Application for Competitive Advantage
By Michael Goldman, Johan Strydom, Sean McCoyThe new edition focuses on the rational analytical processes that support marketing strategy, and applies and evaluates marketing concepts through both southern African and African case studies.
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Strategic Marketing: Theory and Applications for Competitive Advantage
By Mari Jansen van Rensburg, Peet venterStrategic Marketing: Theory and Applications for Competitive Advantage