Strategic Marketing Problems: Cases and Comments
- ISBN-10
- 0132335719
- ISBN-13
- 9780132335713
- Series
- Strategic Marketing Problems
- Category
- Marketing
- Pages
- 722
- Language
- English
- Published
- 2007
- Authors
- Roger A. Kerin, Robert Allen Peterson
Description
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world.
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