Strategic marketing problems: cases and comments
- ISBN-10
- 0136106757
- ISBN-13
- 9780136106753
- Series
- Strategic Marketing Problems
- Category
- Marketing
- Pages
- 708
- Language
- English
- Published
- 2010
- Authors
- Roger A. Kerin, Robert Allen Peterson
Description
Provides relevant information and case studies geared toward marketing executives and professionals.
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