Retail Marketing
- ISBN-10
- 0538826975
- ISBN-13
- 9780538826976
- Series
- Retail Marketing
- Category
- Business & Economics
- Pages
- 864
- Language
- English
- Published
- 1993-01-01
- Publisher
- South-Western Pub
- Authors
- Patrick M. Dunne, Robert F. Lusch, Randall Gebhardt
Description
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features include: the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.
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Other editions
-
- 2008
- - pages
- Paperback
- Tilde Publishing and Distribution
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